About Us


About AMI
Assurance Marketing, Inc. provides superior products, services and training to automotive and powersports dealers nationwide. Our wide range of easy-to-market Genesis products, innovative technology solutions, professional administration and dedicated support, empower confidence and long-term profitability to our dealer partners.  Contact AMI today, and together we'll develop the perfect solution for your specific goals!
Established in early 1990, Assurance Marketing, Inc. is an Oklahoma company started by the Baze family – Danny, Dana, and Cory. Since its inception, AMI has provided quality finance and insurance products, services, and training to automobile dealers throughout Oklahoma, Texas, and Arkansas. Our team takes pride in caring for its dealers and their customers by helping them achieve their goals, while creating sustainable growth and profits for them.
In 2020, Assurance Marketing was acquired by National Auto Care.
About National Auto Care

NAC is one of the longest operating providers of products such as vehicle service contracts, guaranteed asset protection, limited warranty, tire and wheel and a full suite of ancillary protection products nationwide.

NAC provides F&I products, administration, consulting services, training and marketing support to independent agents, insurance companies, auto dealers, RV dealers, powersports dealers, financial institutions, third-party administrators, and credit unions. We currently provide these administrative services to over 5,000 dealerships, credit unions, and financial institutions.

National Auto Care was recently named a Top Workplace in Central Ohio for the fourth year running and was honored with 2016, 2017, 2018, and 2019 Dealer’s Choice Awards for F&I Products. In 2023, National Auto Care was acquired by APCO Holdings, LLC.

Over 30 Years of Experience
Get In Touch

We understand the importance of selecting the right partner to meet your business needs. Contact us to learn more about what AMI has to offer.

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