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Welcome to

ASSURANCE MARKETING, INC.

Assuring Dealer Success

Since 1990

About Us

Welcome to Assurance Marketing, INC.

Established in early 1990, Assurance Marketing, Inc. is an Oklahoma company started by the Baze family – Danny, Dana, and Cory. Since its inception, AMI has provided quality finance and insurance products, services, and training to automobile dealers throughout Oklahoma, Texas, and Arkansas. Our team takes pride in caring for its dealers and their customers by helping them achieve their goals, while creating sustainable growth and profits for them. AMI was acquired by National Auto Care in 2020.

National Auto Care Acquires Assurance Marketing, Inc.

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Why Choose Us

Partnership. Investment. Commitment

Products

AMI offers a complete lineup of F&I products and programs, but we pride ourselves on innovative offerings that give your customers more options.

Programs

With programs to help you develop your business such as Retro, Reinsurance and Dealer-Owned Service Companies, our wealth-building programs will help you increase penetration and grow your personal wealth.

Training

AMI’s Training program provides comprehensive training on the most relevant, useful topics in F&I today.

Digital Presence

AMI offers critical digital solutions that make doing business that much easier!

Product videos

Watch Our Product Video To Learn More

P+6 Service Agreement - National Auto Care

Vehicle Service Agreement - National Auto Care

Vehicle Service Agreement Options - National Auto Care

GAP & PowerBuy - Depreciation Protection from National Auto Care

News, Blogs, Community Involvement & More

OUR Latest Updates

August 7, 2023

APCO Holdings Continues Expansion with Four Agency Acquisitions

APCO Holdings, LLC, a leading provider and administrator of automotive F&I products announced it has completed four additional acquisitions in 2023.

August 3, 2023

APCO Holdings Acquires Relentless Dealer Services, Expanding Opportunities in the RV and Marine Markets

January 3, 2023

APCO Holdings, LLC, Acquires National Auto Care, Creating Nationwide F&I Force

APCO Holdings, LLC (“APCO”), a leading provider and administrator of automotive Finance & Insurance (“F&I”) products and home to the EasyCare and GWC Warranty brands, has acquired National Auto Care.

December 28, 2022

2022 NAC Top Headline Round-Up

2022 was an exciting year for NAC. From awards to acquisitions, here are the top headlines from this year!