Technology in the Service Department
The service department continues to be a valuable resource for dealership revenue and customer experience. In recent years, technology has improved efficiencies for the technician and customer.
As technology continues to evolve, it’s imperative for dealers to modernize their service departments. You can utilize tools that assist in diagnostics and inspections, enabling streamline service and trust with your customers.
Ready to enhance your service department tech? Then keep on reading and see how your dealership can optimize their operations.
Mobile Service Solutions
Your service advisor is the first impression. When a customer pulls up to your service drive, it’s an opportunity to enhance business. More dealerships are utilizing mobile devices during the initial walkaround.
Advisors can pull the VIN and document every dent or ding using photos and videos. After a complete walkaround, advisors can bring up a service menu on their device. In just a tap, your advisor can present services to your customer before their vehicle goes for maintenance.
During the first few minutes of an appointment, these mobile tools provide a convenient way to offer solutions to your customer.
Convenient Communication
Keeping your customer informed along the ride is crucial to building trust. Technology allows all of us to stay connected, especially with your service department customers.
You can text them a service update so they can approve a repair from their phone or offer a way to pay for their repairs online. Some dealerships even utilize AI for service scheduling and communication. This way, no mater your hours of operations, your customer can easily ask a question or schedule service.
Enabling digital-friendly tools, like sending links to past service records or appointment schedules, help enhance the customer experience. No one wants to be put on hold or directed to different departments. Streamline your service with convenient tools that keep customers coming back.
Virtual Training
With new technology comes new training opportunities. Keeping your advisors and technicians informed on best practices is crucial for business, but now there are ways to make training engaging. Virtual reality(VR) has had a moment in car showrooms, but now it’s in automotive apprenticeships.
VR is a hands-on approach to training, providing a realistic vehicle view and atmosphere without the risk. This training method is still in its early stages but shows a promising future of educating technicians and prepping them for work on real vehicles.
Technology has made it possible to continue education effortlessly. Website and applications have empowered service advisors to access modules anywhere, anytime. If your dealership hasn’t invested in virtual training, consider the value it can bring to your people and customers.
Level Up Your Service Department Technology
With these technology solutions, your service department can be more efficient and profitable. The automotive industry continues to evolve, so keep your dealership is ahead of the curve.
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